Focus on the people! Almost everything can be quantified and digitized in the athlete, sport and event business, but at the end of the day emotion, inspiration and “Word of Mouth” count. Away from the average, the "outliers" recognize, listen to them, recognize needs and thus create relevant - often unconventional, surprising, polarizing not always "trend-conform" but mostly with strong USPs and therefore interesting and sought after by athletes, event participants, journalists , tourism and the sports and leisure industry.
