Graduation from business school HAK Auhof in my hometown Linz/Upper Austria
Start as General Secretary at the Austrian Snowboard Federation VÖSS
Design and organize the Intersport Eybl Snowboard Classes for 3 seasons with more than 1.800 participants
Organization of my first event – the “Salzburger Inline Skate Festival” together with 2 fellow students as part of my sports management studies at Salzburg university
Start as Marketing Manager Sigls Beer Bop Collection at the Private Brewery Josef Sigl
Start as International Event Manager at Red Bull Energy drink
Invention of Red Bull Crashed Ice – the Ice Cross Downhill sport together with Stefan Aufschnaiter
Start as Head of Sports Austria at Red Bull Energy Drink
Become global Head of Events Red Bull Energy Drink
Taking over Global Sports Marketing within Red Bull
Lead Red Bull Stratos, the Mission to the Edge of Space
Getting Married
Invention of the Wings for Life World Run together with Hello Haas and the Wings for Life/Red Bull Team
Foundation of the Meiche Agency
Co-launching PHEEL, an adventure, sports and entertainment platform for the young Saudi generations
World Premiere RAPIDOS Sprint-Cross in Austria
Curating and running a “Shark Tank for Austrian sport ideas” together with LAOLA1, ORF and Austrian Ministry of Sports and more Austrian sports institutions.
Supporting Big Wave world record holder Sebastian Steudtner in further riding world’s biggest waves
Running Sports Presentation for the IOC in Shanghai and Budapest
©MPG-eyewear.com
Since 2022 on I have been supporting and consult MPG Eyewear in repositioning and realigning Red Bull Spect Eyewear to significantly grow in market share and sales and role out internationally. MPG Eyewear group is an independent, owner-managed Austrian group specializing in ophthalmic optics, with competence, know-how and more than 50 years of experience! Through their extensive and efficiently networked distribution systems, locations and subsidiaries, they supply customers throughout Europe with a wide range of different frame brands, sunglasses and sports eyewear, optical lenses and healthcare products. They have established themselves internationally with strong brands such as Robert La Roche, Hechter Paris, H.I.S and Red Bull SPECT eyewear.
©olympics.com
Break. Climb. Skate. Ride. The Olympic Qualifier Series was the ultimate stage for Paris 2024 Olympic Games. Meiche GmbH had the pleasure to design and run the Sports Presentation part on behalf of the IOC in strong cooperation with the Local Organizing Committees and with a team of highly motivated and skilled colleagues! The two-part festival-style series in Shanghai (May 2024) and Budapest (June 2024) was determining which athletes qualify for Paris 2024 in breaking, sport climbing, skateboarding and BMX freestyle. Each of the two events was a celebration of sport and culture, with music, fashion, and art!
©Habsburg Kleidermanufaktur
It was a pleasure to conceptualize and realize this event for and with the HABSBURG team. We introduced their new logo, brand appearance and new collection for hunting and fine living to their key customers, opinion leaders and friends. The iconic castle Leopoldskron in Salzburg served as perfect stage for a casual teatime, framed with a mix of classical and modern music, an interactive photoshoot to let our guests try out the new pieces without having to organize an old-fashioned fashion show ;-). Salzburg 2024
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Together with LAOLA1, in cooperation with ORF (Austrian Television) and Sportbox, we created the SPORTPITCH. A project that offers the diversity of Austrian sport a platform to present ideas on how sport can become independently economically sustainable. It was a lot of fun meeting many interesting people and advising and curating the many innovative projects. Remarkable: The solidarity of Sport Austria, the local umbrella organizations ASKÖ, ASVÖ and Sportunion, as well as Sporthilfe and the Ministry of Sport!
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I feel very honored having been part of one the best events I ever attended. Worked with a great team in the LOC! Nine European championships under one roof that went down in the history books as the biggest multi-sport event in Germany since the 1972 Olympic Games, uniting the existing European championships of nine exciting and spectacular sports under one roof. Outstanding: Utilizing the venues from 1972 OG! 4,024 athletes from 50 nations 1.47 million visitors 772 festival events and more than 150 performers 700 hours of live broadcasting https://www.munich2022.com/en
©MEICHE GmbH
Together with Austria's sprint icon Andreas Berger, we have invented a new event, running format and a running discipline, since among the thousands of running events there is currently none for "modern sprinting": In sprint cross, fast runners from many different sports (basketball, soccer, handball, athletics, crossfit and many more) compete against each other in an exciting elimination competition, a 4-cross, in a direct duel. It is run on natural terrain, in the middle of the city, in shopping malls and in historical places. The routes have curves and spectacular turning points. The distance is just as unique as the format: exactly 192.27 meters have to be mastered, a veritable sprint that was already carried out in ancient times at the first Olympic Games in 776 BC. Was run. After the successful world premiere in Wels / Austria in 2021, we are now rolling out the project internationally in a license model, also in your location! www.sprint-cross.com
©Humanic
Support of the brand relaunch of the cult brand Humanic "Frag Franz" by developing a concept to inform, engage and excite all employees. During the challenging Covid period, flexibility was required and an initial drive-in cinema roadshow turned into a program design and streaming in all Humanic outlets. Great brand, great team and great partners (Getec-Group and Luxfux Media GmbH)
©GSA Saudi Arabia
The evcom-Sports-marketing courses have been designed to serve the growing demand of qualified sports marketing experts in Saudi Arabia with a basic and close-to-reality sports marketing education that will entitle the graduates to directly start working in sports e.g. in setting up the organization and marketing of small sport events and regional sports clubs.
©Pheel
Being part of the new Saudi brand PHEEL as head of experiences and brand consultant, creating unique and aspirational eSports and events, tours and once-in-a-lifetime experiences in this wonderful country!
©Red Bull / Wings for Life
Inventing with Hello Haas and the Wings for Life Team in 2014 the first ever event that happens simultaneously at the very same time all over the world. 135.000 people in 35 locations on all continents and via the app also remote where ever they are in. All running for a good cause for the ones who can’t, raising money for the Wings For Life foundation to boost the research on spinal cord injuries. A totally new and innovative way of running, with a moving finish line, the so called ”Catcher Car” starts overtaking all runners until the last one globally is running. Goosebumps don’t lie, register now to experience the unique and special atmosphere. Please support Wings for Life!
©Red Bull
Inventing with Konstantin Migutsch, Bernhard Spahni and the Red Bull team a global problem-solving platform, challenging creative minds from all over the globe with puzzles and online challenges focussing on skills like strategy, logic, creativity or memory. Closed with a global final for the best escape room teams in Budapest in 2016.
©Red Bull
Inventing in 2012 together with Ernst Lorenzi and the Red Bull Team Red Bull’s most international event format : a global paper plane contest for students, 350 qualification tournaments on universities in more than 80 countries around the world, allowing more than 40.000 participants to fold a paper plane and perform in “longest distance “and “longest airtime” and qualify as country-winner for the global final in Salzburg’s unique Hangar-7. Simple but attractive closed with one of Salzburg’s most legendary party ;-).
©Red Bull
Designing and running the Freestyle Moto Cross World series Red Bull X-Fighters over 8 years: one of the most exciting sports that you can perform in front of big crowds, achieving an outstanding media footprint competing with mass sports numbers and hitting some of the world’s most iconic locations: Red Square in Moscow Russia, Sphinx in Cairo Egypt, the Sambodromo in Rio De Janeiro Brazil, Battersea Power Station in London United Kingdom, Plaza del torres Las Ventas Madrid Spain, Slane Castle Ireland, Stockyards Dallas Ford Worth Texas US, Stampede Park Calgary Canada, Cockatoo Island Sidney Australia, Glen Hellen Raceway California US, Olympic Stadium Munich Germany, Yedikule Fortress Istanbul Turkey, Corniche Abu Dhabi United Arabic Emirates, Osaka Castle Osaka, Japan, Union Building Pretoria South Africa, Mohammed Bin Rashid Boulevard Dubai, United Arabic Emirates and others
©Red Bull
Project leading this “Mission to the Edge of Space” with the final record jump in September 2013 of the Austrian Felix Baumgartner, supported by a crew of more than 250 experts and resulting into the most watched single sport-event ever at this time, outperforming even the moon landing. Proving that rescue from space is possible, owning the internet in these days and breaking 3 world records. Making Felix the first human to fly supersonic without any engine! Described by the Huffington Post as “breaking the traditional barriers of marketing, sponsorships and social media”
©Red Bull
Inventing with Stefan Aufschnaiter (President ATSX) and the Red Bull Team this new sports sport Ice Cross Downhill, described by SPORT ILLUSTRATED as “The first sports of the new century” in 1999 and a hot candidate for future Olympic programs. Dedicated to all skate and freestyle communities and inspired by the look & feel of video games, asking for the skills of ice skaters, inliners, skiers, snowboarders and all kind of cross athletes we designed this sport as a perfect symbiosis of sports-, media- and marketing. Staging events in Canada, US, Germany, France, Russia, Sweden, Finland, Ireland, Czech Republic or Austria. And new: summer ice cross is about to come (watch out for the SIC-Open!)
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It was a pleasure, supporting Sebastian, the current big wave world record holder on his way to set his team up for even higher waves. Great team, outstanding partners and insightful work with very experienced specialists in sports, media, technology and innovation! https://newsroom.porsche.com/en/2022/sports-society/porsche-sebastian-steudtner-guinness-world-record-big-wave-surfing-28515.html
